The trust of our customers is our most precious asset. Protecting your privacy and safeguarding your personal and financial information is one of our highest priorities. The following Privacy Statement explains how National Firearm Sales, Inc. (“The Company”) collects and protects your information. If you have any questions that this statement does not address, please contact The Company via e-mail or telephone. By registering with The Company or by using The Company’s web-site and services, you give your consent to the collection and use of personal information by The Company as explained in this statement. Any dispute over our Privacy Statement is subject to this notice and any other agreement you may enter into with The Company, including arbitration of disputes and limitation of damages.
Why do we gather information?
There are several very important purposes which all relate to providing you the optimum experience. We collect information required to register on the web site, to transact business effectively and to safeguard your assets and your privacy. We also continually strive to improve our services and provide you opportunities to use additional products and services you may find of interest. To do this, we gather information to help us assess your needs and preferences. This includes conducting surveys that ask you to provide demographic information and other means to aid us in anticipating your needs and satisfying your requests.
What is personal information?
The information we collect from you includes, among other things, information required to identify and communicate with you, including your full name, mailing address, telephone number, e-mail address, fax number, employer name and address. We also collect demographic information when you register through our web site or request information on our products, including gender, birth date, occupation, etc. Other personal information includes transaction history, user name, password, secret question and answer, financial information such as credit card and bank account information, site preferences, complaints, questions and information submitted to us either in person, by phone, by e-mail or by entry on our web site, web site behavior such as pages visited or searches requested, Browser information such as browser version, connection speed, IP address and the presence of various related plug-ins and tools such as PDF document readers and media players.
When and how do we collect personal information?
You directly and voluntarily provide to us the majority of information we collect. You do this by completing the registration application and related documentation, requesting and purchasing a product, and sending us an e-mail for questions or comment or submitting information in response to our request for such information. Other ways we obtain information are by (a) observing your usage of the web site, (b) providing products and services to you, and (c) through other sources such as alliances and business partners. This information enables us to effectively coordinate and transact business effectively as well as offer you products and services that may be of interest to you.
How do we use your personal information?
We use personal information only as appropriate to effectively coordinate and close a transaction as well as to provide you quality service and security. For example, The Company may use the information collected from you to verify your identity and contact information. We may also use this information to establish and set up your user’s section on our web site, issue a user name and a secure password, maintain your online folders, records, and transaction history, and contact you with transaction information, questions, and other requests. This information helps us transact business effectively, improve our services to you, customize your browsing experience and inform you about additional products, services or promotions that may be of interest to you. We may also use demographic information on our customers provided by others so that we can effectively coordinate and close a transaction, and to develop products and services for our customers. Should you close a transaction or otherwise cancel any services with us, The Company will retain your information, but only use it to comply with regulatory requirements and to periodically contact you with valuable offers and promotions.
How long will you keep my personal information?
To satisfy our legal obligations, we will keep certain personal information for no less than the minimum amount of time required by law, but may keep this information indefinitely.
Does The Company use “cookies” or any other tracking devises?
We use cookies to make your use of our web site more convenient and to support our internal business purposes. A cookie is a piece of information that is transferred to a User’s hard drive for record-keeping purposes. For example, The Company uses cookies to remember your user name so that you will not have to re-enter this information each time you visit our web site. Most browsers are initially set up to accept cookies, but you can set up your browser to alert you every time a cookie is offered, letting you decide whether or not to accept it. You can use and visit our web site with cookies disabled, but you will not automatically be recognized by the web site upon re-visiting. Cookies may also be placed by third parties when you access their sites through a link from this web site. We do not have access to these cookies, control over such cookies, or any information that these cookies may contain. Please contact the third-party site for more information on such cookies. Although we encourage third parties to adhere to appropriate privacy policies and standards, we are not responsible for the actions or policies of such parties. The Company may share web site usage information about visitors to the web site with third parties of its choice for various purposes. For this purpose pixel tags (also called clear gifs) may be used to note the pages you’ve visited. The information distributed through the use of these pixel tags is not personally identifiable.
What information does The Company share with alliances and partners?
The Company forges partnerships and alliances with companies who offer high quality products and services. The Company may share information with alliances and partners if the information is required to effectively coordinate and close a deal, provide the product or service you have requested, or to provide you the opportunity to participate in the products or services our partners or alliances offer. In order to ensure that these products and services meet your needs and are delivered in a manner that is useful and relevant, The Company may share all relevant personal information with partners and alliances. This allows them to better understand the offers that are most relevant and useful. The use of your personal information is limited to the purposes identified in our relationship with the partner or alliance. Types of information we share with alliances and partners are name, e-mail address, mailing address, date of birth, employment status, and general account and demographic information.
Do we share the information collected with any other third parties?
The Company does not sell, license, lease or otherwise disclose your personal information to any third party for any reason, except as described in this Privacy Policy. To help us improve our services to you, we may from time to time engage other businesses to help us to carry out certain internal functions such as account processing, fulfillment, customer service, customer satisfaction surveys or other data collection activities relevant to our business. We may also provide such parties with customer information from our database to help us to analyze and identify customer needs and notify customers of product and service offerings. Use of the information shared is strictly limited to the performance of the task we request and for no other purpose.
Periodically, we may invite you to participate in advertisements, promotions and special offers offered by The Company or by other sponsoring organizations. Your participation may require us to gather and share your personal information or may require you to supply personal information to the promotion sponsor. For example, a referral program may require that we provide your name as a reference to a prospective customer. It is always your choice whether or not to participate. All third parties with which we share personal information are required to protect personal information in a manner similar to the way we protect personal information. Examples of information shared are identifying information such as name, mailing address, e-mail address, telephone number, and information on account activity. If at any time you choose to purchase a product or service offered by another company, any personal information you share with that company will no longer be controlled under our Privacy Statement. The Company also reserves the right to disclose your personal information where required by law to regulatory, law enforcement or other government authorities. We may also disclose your personal information when necessary to protect our rights or property.
How does The Company protect personal information?
The Company takes reasonable measures to protect the personal information it collects, uses, stores or discloses. We have implemented physical, technological and organizational procedures designed to protect the integrity and security, and to ensure the appropriate use, of your personal information. These procedures are appropriate to the nature, sensitivity and format of the personal information collected, used, stored or disclosed by The Company. For example, The Company uses Secure Sockets Layering (SSL) to encrypt your personal information including your credit card or check card number, before it travels over the Internet. SSL technology is the industry standard for secure online transactions.
Does our Privacy Statement apply to the web sites to which we link?
No. We are not responsible for the privacy policies or the content of web sites we link to and have no control of the use or protection of information provided by you or collected by those sites. Whenever you elect to visit a linked web site, you may be asked to provide registration or other information. Please note that the information you are providing is going to a third party. You should familiarize yourself with the privacy policy provided by that third party prior to providing them with any personal information.
How can I access, change or correct my personal information?
Personal identifying information may be reviewed, changed or corrected at any time through the User’s section of our web site. You are responsible for maintaining the accuracy and completeness of your personal and other information. We highly recommend that you review your information regularly to ensure that it is correct and complete. If you have any questions regarding your personal information, or if you have any other questions or concerns regarding this privacy policy, please contact The Company.
How will I know if there are any changes to this Privacy Policy?
The Company reserves the right to change this Privacy Policy from time to time, with or without notice. If The Company makes a change, this Privacy Policy will be updated accordingly. It is your sole responsibility to remain updated on our Privacy Policy by periodically reviewing it. Continued use of our web site or services after any changes to our Privacy Policy have been made shall constitute your acceptance of such changes.
